‘Customer Insight’
A Marketingservicestalk guide
Start with the news release
Tealeaf provides customer experience insight from
Tealeaf, which we summarised at the time by saying "Direct Ferries has deployed Tealeaf's customer experience management software to provide insight into how customers are using the company's website.".
Several months prior to that,
we featured the news release Integrated research service is now online from
McCallum Layton: "McCallum Layton has launched an online service that provides a fully integrated research and insight management solution.".
In January 2010, we covered the news from Alterian
- take a look at Marketers to focus on social media in 2010
which says: "Alterian's annual survey has suggested that 66 per cent of marketing professionals are to invest in social media marketing over the next 12 months.".
Take a look also at the news release from Routomessaging, Routomessaging details online affiliate programme,
as well as Event has promotions and incentives focus from Incentives & Promotional Marketing Live,
and Consumers recognise trigger mailings, study says from GI Direct.
Latest stories...
Iome event planning tool generates revenues (January 2010)
Wicoms has partnered with Iome to deliver a white-labelled social event planning tool to its customers in the UK leisure and hospitality industry.
Confirmit Horizons rebrands My MTV research panel (January 2010)
Confirmit Horizons has been selected by Viacom Brand Solutions International, a division of MTV Networks International, to support the rebranding of the My MTV consumer research panel.
CIM offers free marketing seminars at TFMandA (January 2010)
The Chartered Institute of Marketing (CIM) has announced that it is participating in the Technology for Marketing and Advertising (TFMandA) event on 23-24 February 2010 at Earls Court 2, London.
Webcredible conducts usability testing for website (January 2010)
Webcredible has been appointed by JD Sports for a usability testing project on its website.
Restaurant selects Communicator e-mail management (January 2010)
Loch Fyne Restaurants has selected the Communicator enterprise e-mail management platform from Communicator Corp to manage its customer contact data management and e-mail marketing campaigns.
E-mail markers believe recession will continue (January 2010)
A survey by Silverpop has suggested that 88 per cent of e-mail marketers believe the recession will continue, while 75 per cent say it has hurt their business.
Youdb selects Alterian marketing technologies (January 2010)
Alterian's marketing technologies have been selected by Brazilian database marketing company Youdb to help drive effective campaigns for its clients.
GasboxDMG selected for Miele lead generation (January 2010)
GasboxDMG has been selected by Miele to carry out an ongoing lead generation campaign until at least September 2011.
Further reading
-
Intervue to blend facts with customer insight
Intermarketing Group announced the launch of Intervue, a consumer-focused marketing consultancy that will operate as Intermarketing's strategy and planning division.
-
UK firms 'ignoring customer insight', says KDB
Less than half of UK financial directors and managers think that companies in their industry sector are using customer data to drive marketing initiatives, according to a survey by KDB.
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