‘Software’
A Marketingservicestalk guide
Start with the news release
Tealeaf provides customer experience insight from
Tealeaf, which we summarised at the time by saying "Direct Ferries has deployed Tealeaf's customer experience management software to provide insight into how customers are using the company's website.".
Several months prior to that,
we featured the news release Redeye improves BVG's online conversions from
Redeye: "BVG has appointed Redeye to help improve online conversion and increase return-on-investment across the multi-channel retailer's online stores.".
In January 2010, we covered the news from QPSMR
- take a look at QPSMR software for market research and analysis
which says: "QPSMR supplies the QPSMR software suite for research and analysis and provides a comprehensive questionnaire processing bureau service.".
Take a look also at the news release from ProProcure Ltd, Pernod Ricard selects Proprocure business software,
as well as Acquire announces Signage Monitor offering from Acquire Digital Multimedia,
and Equimedia handles RSPB paid search marketing from Equi=Media.
Latest stories...
LV= selects Smartfocus marketing technology (December 2009)
Smartfocus has been selected by LV= (Liverpool Victoria) to streamline and simplify the financial institution's database marketing capability.
NearLondon virtual retail world is no Second Life (December 2009)
Buckingham Design Associates (BDA) has considered whether virtual retail world NearLondon can succeed where Second Life failed.
RPMI utilises Texthelp BrowseAloud software (December 2009)
Pensions administrator RPMI has introduced BrowseAloud software from Texthelp to help vision-impaired users to navigate its websites.
PVDA selects Tangent Direct for marketing tool (December 2009)
The Dutch Socialist Party (PVDA) has appointed Tangent Direct to deliver a bespoke local marketing tool to aid with its campaigning in the Dutch elections in spring 2010.
Smartfocus provides Intelligent Marketing to Rank (December 2009)
Smartfocus has been selected by Rank to provide its Intelligent Marketing software and to build a single customer view across its complete customer business.
Printnet improves insurance company statements (November 2009)
GMC Software Technology has revealed that French insurance company GFP is using Printnet to improve and add value to its correspondence.
Mediaburst SMS service utilised by VTUK (November 2009)
VTUK has announced that users of its Gemini v7 lettings and management software will now be able to take advantage of an improved SMS service, powered by O2 and Mediaburst.
Modera exhibits content management software at IMS (November 2009)
Modera is to exhibit its content management system (CMS) and customer relationship management (CRM) software at IMS on 1-3 December 2009 at the Olympia Grand Hall, London.
Further reading
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QPSMR software for market research and analysis
QPSMR supplies the QPSMR software suite for research and analysis and provides a comprehensive questionnaire processing bureau service.
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Pernod Ricard selects Proprocure business software
Pernod Ricard has selected Proprocure's enterprise software to manage procurement and order aggregation across international markets for marketing collateral such as POS and promotional items.
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