It’s a jungle out there. You know your company needs to put effort into marketing but sometimes you just don’t know where to start. You know it’s a good idea to publish your brochures online but, the ‘problem lies in sifting through the hype, clutter and half truths to reveal the really brilliant technological solutions and discover how to implement them properly’, as Zmags writes in an illuminating piece on selecting e-publishing software. YUDU Media also has tips on turning publications into e-zines. Read the rest of this entry »

One of the most important trade shows in the international meetings, incentive travel and events calendar takes place this month. IMEX 08 runs from 22 to 24 April at Messe Frankfurt and boasts more than 3,400 exhibitors from 150 countries. Read the rest of this entry »

Web 2.0 is not just another piece of meaningless jargon. Consumer-generated web content is having a big impact on the way companies and brands are talked about - and the way they talk about themselves. Read the rest of this entry »

While search - paid-for or otherwise - is capturing marketers’ hearts, minds and budgets, another web-based method of finding potential customers is also gaining ground: online lead generation. Read the rest of this entry »

Welcome to the first Marketingservicestalk newsletter of 2008, a good opportunity to consider the state of the industry and think about what the coming year will bring. Read the rest of this entry »

Christmas is a time for saying thank you to clients, customers and staff - and to make sure that those days of booze-fuelled celebrating (or is that just me?) won’t make them forget you. It’s also a time to ensure that potential customers put doing business with you on their list of New Year resolutions. Read the rest of this entry »

With the plethora of market research techniques available today, there is no excuse for anything like half of your advertising budget to be wasted, as in that quotation usually attributed to Lever Brothers founder Lord Leverhulme but often credited to Philadelphia merchant John Wanamaker, the father of the department store. Read the rest of this entry »

The events season is well under way, with exhibitions and conferences held last week that left many of us wishing we could have been in several places at once. Read the rest of this entry »

More direct marketing is now being sent by email than by traditional mail, according to research announced by the Direct Marketing Association a couple of weeks ago. Read the rest of this entry »

So here we are - sending out an email newsletter, like so many other organisations across the business world. Whether the objective is to keep interested readers informed about what is going on in their industry, like Marketingservicestalk, or to target existing customers and prospects with marketing information, there is no doubt that email is a great way to drive web traffic, build brands, promote offers and develop relationships. Read the rest of this entry »