Marketingservicestalk | The news site for marketing professionals

...from 14 articles and news releases just added to the site:

EXCLUSIVE: How to choose e-publishing software

A raft of products are out there promising to put your catalogues, sales material and brochures online. Jotham Danquah, Managing Director (UK) at Zmags, says choose your supplier carefully.

Exclusive article from Z Mags

Website stats go mobile

UK internet analytics specialist mobileSTATS offers sophisticated website statistics, delivered in real time, direct to mobile phones.

Product/Service News from Mobile Stats ( 9 May 2008)

Pipex hires bright for B2B campaign

Independent marketing agency bright has been hired by Pipex to run a B2B campaign for its broadband service targeting the SME/small business market.

Company news from bright ( 9 May 2008)

Latest Special Report from Marketingservicestalk:

How POP engages customers in the last four feet

With point-of-purchase materials and display technologies on show this month at The In-Store Show 2008, this is a good time to consider the latest developments in a fast-moving industry sector.

» See all recent Special Reports...

Think your confidential data is secure?

There is a wide-open back door into your PC or company computer network and it is your PDA.

Background article from David Ewen Marketing

Research Studios launches new Polish daily Polska

Leading international design company Research Studios has worked on the design of the new nationwide daily, Polska, published by Polskapresse Publishing Group.

User application article from Research Studios ( 9 May 2008)

All 14 technical articles, news releases, and user applications today...

From the Marketingservicestalk Editorial Newsletter this week

Read our new 2008 Media Pack

Richenda Wilson, Editor writes:

It's a jungle out there. You know your company needs to put effort into marketing but sometimes you just don't know where to start. You know it's a good idea to publish your brochures online but, the 'problem lies in sifting through the hype, clutter and half truths to reveal the really brilliant technological solutions and discover how to implement them properly', as Zmags writes in an illuminating piece on selecting e-publishing software. YUDU Media also has tips on turning publications into e-zines.
To get you started in the complex world of digital media, online marketing agency Stickyeyes, which has extensive experience in designing, implementing and managing PPC, SEO and social media, is offering a free online marketing appraisal to point you in the right direction.
Vignette has also launched a suite of community products to enable organisations to add social computing capabilities to their websites to help strengthen their brand, increase loyalty and drive revenue.
Equally, a Customer Relationship Management system brings significant benefits to a business, but choosing the right software is challenging enough to put many people off. CRM specialist Concentrix has launched a range of Easy-Start CRM packages that offer rapid, affordable and comprehensive implementations of the best CRM solutions available for SMEs.
Confirmit, meanwhile, has a range of tools that can simplify data processing and improve workflow.
And if you find it hard to keep track of what stage your marketing materials and projects have got to, then Sohnar's Traffic can help. It manages every aspect of a creative business across print, multimedia and online. It holds the client database, tracks all client contacts, forecasts the sales pipeline, provides rapid and accurate job quoting, maintains time sheets and schedules work to the team.
If you want to choose a gift for valued clients or a sales force that is constantly on the move, you could consider the secure, super-smart USB Flash drives from David Ewen Marketing, which alert the owner if they go missing.
There is plenty more in this issue about how to organise great events, how to run a successful direct mail campaign, how to create eye-catching packaging and point-of-sale material and how and why to embark on a rebranding exercise.
And if you just want a bit of inspiration about where your business should go next, Sources of Success provides coaching that helps people move swiftly from being successful to being exceptional, achieving time and time again the results they want for themselves and their business.